UGC ads from a brief
A UGC ad is a person, a product and a hook, shot like a friend filmed it. Text to Video makes that clip: describe the person and the setting, hold the product up, put the hook in quotes. Attach the product photo as a reference image and the label stays consistent across every variation.
Brands want three hooks per product; you can render three prompts in the time it takes to set up one light. Use your AI influencer when the deliverable needs the same face across a campaign, and Photo to Video when the brand's product shot has to be the exact starting frame.
Starter prompt
“Selfie-style handheld clip, a woman with a blonde bob in a bright bathroom holds up a serum bottle and says "okay, this one actually did something"”
What this solves
- Three hook variations by lunch, not by Friday
- A product label that stays accurate across clips
- Selfie-style framing without a phone on a tripod
- A consistent presenter for a whole campaign
The steps
Write the hook in quotes with the setting and product
Selfie-style, handheld, bright bathroom or kitchen — the words that make it feel like UGC.
Text to VideoAttach the product photo as a reference
References keep the label, the shape and the color the brand approved.
Text to VideoMake the static placement from the same creator
The still of the same face holding the product covers the feed post.
AI Influencer PhotosQuestions
How do I keep the product accurate?
Add the brand's product photo as a reference image (up to nine references) — or start from it with Photo to Video so it is the first frame.
Can the same person appear in all three hooks?
Yes: build an AI influencer, pick it in AI Influencer Videos, and change only the line between renders.
Is a disclosure needed?
Follow the brand's and the platform's rules on AI-generated content. Many require a label; keep the brand informed that the clip is generated.
UGC ads from a brief
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