Instagram Post Maker
An Instagram post is the daily unit of a Instagram presence — one image, one idea, one scroll-stopping focal point, in the feed, the Reels tab and the profile grid. This page opens the Studio with Social Media Post Generator already set to the Instagram post size — 1:1 · 1080×1080 — so the only decision left is what goes on it.
The look Instagram followers expect from an Instagram post is polished, cohesive and colour-matched to the grid, and the preset leans that way; change one field and it leans somewhere else. A Standard run of an Instagram post is cheap enough to try three versions, and the one you keep can be re-run at Pro before upload.
What this fixes
- Daily Instagram posts eat the time you meant to spend on the actual content
- Your Instagram post images are stock photos everyone has seen
- The overlay text on a Instagram post is misspelled or the wrong size
- You post the same idea to Instagram and two other platforms and re-crop it badly each time
The workflow
Open Social Media Post Generator preset for Instagram at 1:1 · 1080×1080
Fields that matter for an Instagram post are already chosen; fill in the words and run.
Social Media Post GeneratorReframe the Instagram post for the next platform
The Instagram version becomes the story, pin or header version without re-describing it.
Reframe for PlatformQuestions
Should a Instagram post have text on the image?
Only for Instagram post announcements and offers — the overlay text field is optional; leave it empty and the Instagram post carries no text so the caption does the talking.
Which size does the Instagram post come out at?
1:1 · 1080×1080 — the Instagram post tool is locked to that ratio; use Reframe on the result for any other platform.
Is the Instagram post free to make?
Every new account gets 4 free credits — one Standard run of the Instagram post tool. An Instagram post rendered from text costs 2 credits; from a photo, 4. Plans start at $15 for 1,000 credits and packs at $4.99 once the Instagram post is a habit.
Instagram Post Maker
Open with these settings